How we measure results
Clicks are the beginning. Profit is the scoreboard.
The metrics
What we measure, and what it means.
Cost per Lead
How much advertising spend is required to generate an inquiry.
Website Visitors
Distinct anonymous visitors recorded by installed website tracking—not a count of identified people.
Lead-to-Sale Rate
The percentage of leads recorded as Sold by your team.
Customer Acquisition Cost
Advertising spend divided by the number of recorded customers. This excludes management fees and other sales costs.
Attributed Revenue
Revenue connected to customers acquired through tracked marketing activity.
Revenue ROAS
Attributed revenue divided by advertising spend.
Gross Profit
Profit reported by the client for customers we bring them under a Performance Partnership. Flat-fee clients do not need to report profit.
Gross Profit Multiple
Client-reported profit from tracked customers divided by advertising spend, for Performance Partnerships.
Reporting depends on installed tracking and the outcomes your team records. Missing data stays unknown—not estimated. Revenue requires recorded sale amounts; profit metrics apply to Performance Partnerships. Google Ads conversions are platform-reported actions, not confirmed customers.
Most marketing reporting stops too early.
- Impressions
- Clicks
- CTR
- CPC
- Leads
- Ad Spend
- Website Visitors
- Leads
- Sold / Not Sold
- Customers
- Customer Acquisition Cost
- Attributed Revenue
- Revenue ROAS
- Profit for Performance Partnerships
- Gross Profit Multiple when applicable
Clicks tell us whether advertising gets attention. Customers and profit tell us whether it works.
Impressions, clicks, CTR and CPC still matter for optimizing campaigns. We simply keep measuring farther into the sales process.
Attribution transparency
Know where the numbers came from.
LocalYield combines advertising data, lead tracking and client-reported sales outcomes to build a practical view of customer acquisition performance. Attribution quality depends on the tracking and business data available.
No attribution model is perfect—our goal is the clearest practical picture, with the sources behind every number visible.
Done for you
We generate the opportunities—and build the measurement system that shows what happened to them.
- Google Ads
- Meta Ads
- Campaign landing pages
- Lead source tracking
- Sold / Not Sold tracking
- Conversion tracking
- Marketing attribution
- Performance reporting
Future case studies
Real results. Documented properly.
As LocalYield builds its client portfolio, approved case studies will document the complete picture—not just the best-looking number.
No fabricated testimonials. No anonymous miracle numbers. No vanity metrics presented as business results.
Stop guessing what your marketing produces.
Get a free Growth Audit and find out where your customer-acquisition system may be losing opportunities.