For HVAC companies
Know which ads book jobs — and which sell systems.
Standard ad reports count an $89 tune-up the exact same as a $14,000 system replacement. LocalYield tracks the installed job back to the search that started it.
90 days free. No credit card.
| Campaign | Spend | Calls | Sold | Revenue |
|---|---|---|---|---|
| AC & heat pump replacement | $2,300 | 16 | 5 | $64,500 |
| AC repair | $1,650 | 31 | 18 | $6,480 |
| Tune-ups | $650 | 14 | 12 | $1,580 |
Illustrative example — not client results.
The problem
Busy phones don’t mean profitable ads.
- Ad reports count an $89 tune-up the same as a $14,000 system replacement.
- Most HVAC leads call — and calls rarely get tied back to a campaign.
- Seasonal spend swings make it hard to know what to cut or scale.
Where the money leaks
Between the click and the installed system, ad money leaks in three places.
01 · Website roadblocks
“We spent the most in July and our form leads dropped.”
First-party tracking shows how visitors move through your site — which pages they read, where they hesitate, and which steps they quit — so peak-season traffic turns into booked calls instead of bounces.
02 · Call & CSR handling
“When it's 100 degrees out, the phones ring nonstop. I don't know how many we actually book.”
Every ad-driven call is logged by campaign. With CallRail recordings and transcripts, we review answer rates, hold times and whether your team booked the visit or offered a replacement estimate.
03 · Tune-ups vs. changeouts
“Our reports count a $89 tune-up the same as a $14,000 system.”
Sold jobs are tied back to the campaign and keyword that started them, so spend shifts toward the searches producing system replacements and away from low-margin service calls.
What LocalYield tracks
From the first call to the installed system.
Call tracking
Log every ad-driven call and count calls over 60 seconds as qualified.
Form and quote requests
Capture website leads with their original campaign and keyword source.
Sold jobs
Mark jobs Sold to see which campaigns bring replacements, not just service calls.
Spend vs. revenue
Compare ad spend to the revenue and profit generated from customers we bring you.
The LocalYield Guarantee
Our fee should pay for itself.
If it doesn’t, we work for free until it does.
For Managed Growth clients: if the sales we generate in your first 90 days don’t cover our management fee, we keep managing your Google Ads at no management fee until they do.
See If Your Business QualifiesAvailable to qualifying businesses. Terms established during onboarding.
Questions
Straight answers.
Will this replace my marketing person?
No. If you have a marketer or agency you trust, LocalYield gives them real numbers — which ads bring qualified calls, big jobs and sales. If you'd rather hand it off, Managed Growth runs your Google Ads for you.
What do I need to connect?
Google Ads access and a 1-line script on your website. We set up the call tracking numbers and call forwarding for you. Sales are marked in your portal or synced from a sheet you already use.
What happens after 90 days?
Analytics trial: you choose whether to continue at $300/mo — nothing is charged automatically. Managed Growth: if sales in your first 90 days don't cover our fee, we keep managing your Google Ads at no management fee until they do.
Are third-party tracking costs included?
The only thing you pay directly is your Google Ads spend — billed straight to your card by Google with zero markup. Call tracking numbers and attribution software are included and maintained by LocalYield, so you don't have to manage another software bill.
Fee-coverage calculator
How many sold systems cover the fee?
Move the sliders to match your business. Every number below comes from what you enter — it’s an estimate, not a promise.
90 days free. No credit card.
Managed Growth
We run your Google Ads and prove the sales.
Built around call-heavy, seasonal demand. Managed Growth starting at $2,000/mo. You own your ad accounts and pay Google directly.
Request a Managed Growth AuditLocalYield Analytics
Prefer to run marketing yourself?
Software-only attribution for $300/mo. Start with a Free 90-Day Trial — no automatic charge.
Start Free 90-Day Trial90 days free. No credit card.